Celebrating Earth Day at Now Resorts & Spas!

We love any reason to celebrate at Now Resorts & Spas and last week marked one of our favorite holidays: Earth Day! Observed every April on the 22nd, Earth Day encourages people from all over the world to celebrate the natural environment we live in and support conservation efforts. This year, we had a blast celebrating the 45th annual Earth Day at each of our Now Resorts & Spas!

Guests were treated to special programs highlighting conservation, environmental awareness and younger guests enjoyed Earth Day activities within our Explorer’s Club! Special lectures from trained professionals were also incorporated into the programs highlighting the local cultures and surrounding environmental awareness issues.

Check out some of our favorite photos from this fun day – thanks to everyone who celebrated with us!

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Earth Day fun at the pool at Now Larimar Punta Cana.

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A young guest joins in on the Explorer’s Club Earth Day activities at Now Jade Riviera Cancun.

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Guests at Now Sapphire Riviera Cancun create an ‘earth’ in celebration of Earth Day!

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Explorer’s Club members show their Earth Day pride at Now Amber Puerto Vallarta.

Being Green is a Way of Life at Now Jade Riviera Cancun

At Now Jade Riviera Cancun, we are committed to created incredible guest experiences every day. We are also continually mindful of our impact on the environment around us and the need to protect it for future generations. We employ a variety of eco-friendly and socially responsible practices to promote sustainable tourism, and are proud to to say that our commitment to these values has been validated with Rainforest Alliance Verification™!


At Now Jade Riviera Cancun, we believe beauty like this is well-worth protecting!

The Rainforest Alliance recognized Now Jade for implementing an integrated waste management program to reducerainforest-alliance-verified-mark-lg our amount of waste and safely dispose of it. This was an extensive undertaking that included an analysis of the existing conditions and education of Now Jade personnel. The hotel worked closely with professionals trained in identifying, handling and sorting hazardous chemical and solid waste. Now Jade has recovered and recycled more than 32 tons of materials that would have otherwise ended up in the municipal landfill thanks to this initiative!

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Guests at Now Jade Riviera Cancun can participate in our unforgettable sea turtle release program. It’s the experience of a lifetime!

A few more of the green philosophies at Now Jade include the use of energy-saving, motion-sensor light switches, water-efficient bathroom systems, biodegradable bathroom amenities, 100% eco-friendly cleaning products and our turtle release program, among others.


When you stay at Now Jade Riviera Cancun, you can rest assured that you are making an environmentally responsible decision.

We look forward to continuing our commitment to reducing the impact of our resort activities on the planet and local communities, and invite our guests to embrace this mentality as well during their visit to Now Jade Riviera Cancun!

Celebrate World Oceans Day on June 8

This Sunday, June 8th is World Oceans Day and Now Resorts & Spas encourages our guests to celebrate. On World Oceans Day, people all around our blue planet come together to honor the ocean, which links us all and is an especially important part of life at Now Resorts & Spas! After all, what would a tropical vacation be without a beautiful beach?

Observe World Oceans Day this Sunday, June 9th!

Observe World Oceans Day this Sunday, June 9th!

Since 2008, the United Nations have officially recognized June 8th as World Oceans Day, and for good reason; the ocean generates most of the oxygen we breathe, helps feed us, regulates our climate, cleans the water we drink, is home to many potential medicines and, of course, provides limitless inspiration and beauty enjoyed by all who have ever experienced being by the sea.

The incredible ocean view at Now Jade Riviera Cancun. We sure think that's worth protecting, don't you?

The incredible ocean view at Now Jade Riviera Cancun. We sure think that’s worth protecting, don’t you?

While the ocean may be huge, mankind’s impact on it, and the creatures that live in it, is all too real. The sea turtle, for example, has been threatened by humans due to unsafe fishing methods, black market demand for their meat, eggs and shells, beach development and oil pollution. Now Jade Riviera Cancun helps ongoing turtle conservation efforts with our Turtle Release Program. After protecting sea turtle nesting areas while the eggs develop during the summer months, upon hatching, staff and guests come together to release precious baby sea turtles in to their ocean home.

Now Jade Riviera Cancun guests watch baby sea turtles make their way to the sea!

Now Jade Riviera Cancun guests watch baby sea turtles make their way to the sea!

Together we have the power to protect the ocean. Spread the word about World Oceans Day and if you happen to be with us this Sunday, take some time to appreciate our beautiful sea and all it has to offer!