It’s #BeachThursday and to celebrate, we can’t wait to show off one of our very favorite places: the stunning beach at Now Jade Riviera Cancun! If you’re a self proclaimed beach bum, Now Jade is the place for you!

Set along 2,600 feet of pure crystal white sand and refreshing azure waters, combining understated sophistication with Unlimited-Luxury® amenities, Now Jade Riviera Cancun offers the perfect escape for couples, families and friends.

We love seeing your great photos on social media so we wanted to share a few of our favorites from our magnificent beach! Check out our guests enjoying the sand and sun:

Photo credit: @Mauifb at Now Jade Riviera Cancun

Photo credit: @lphoneita59 at Now Jade Riviera Cancun

Photo credit: @Simone_walsh at Now Jade Riviera Cancun

Photo credit: @jay10ralliart at Now Jade Riviera Cancun

Photo credit: @grantley1985 at Now Jade Riviera Cancun

Photo credit: @valdokany at Now Jade Riviera Cancun

Are our gorgeous palapas and beautiful blue waters calling your name? You’re in luck! This summer’s on fire with incredible rates of up to 40% off and up to $400 USD in resort coupons with Hot Hot Hot!

Reserve your summertime getaway now through June 25th for travel until August 21, 2015!